WooCommerce Basics: Launch Your Online Store

Module 1: Introduction to WooCommerce

• Lesson 1.1: What is WooCommerce?
  • Overview of WooCommerce
  • Benefits of using WooCommerce
• Lesson 1.2: Requirements for WooCommerce
  • Hosting and domain setup
  • Recommended plugins and themes

Module 2: Setting Up WooCommerce

• Lesson 2.1: Installing WooCommerce
  • Step-by-step installation process
  • Initial configuration wizard
• Lesson 2.2: Setting Up Your Store
  • General settings (currency, location, etc.)
  • Configuring payment gateways
  • Shipping settings

Module 3: Managing Products

• Lesson 3.1: Adding Products
  • Simple vs. variable products
  • Product categories and tags
  • Setting product images and descriptions
• Lesson 3.2: Inventory Management
  • Tracking stock levels
  • Managing backorders
  • Inventory reports

Module 4: Customizing Your Store

• Lesson 4.1: Choosing and Installing a Theme
  • Overview of WooCommerce-compatible themes
  • Customizing your theme settings
• Lesson 4.2: Using Plugins to Enhance Functionality
  • Recommended plugins for SEO, marketing, and analytics
  • How to install and configure plugins

Module 5: Managing Orders and Customers

• Lesson 5.1: Order Management
  • Understanding order statuses
  • Processing and fulfilling orders
• Lesson 5.2: Customer Management
  • Viewing and managing customer accounts
  • Using customer data for marketing

Module 6: Marketing Your Store

• Lesson 6.1: Basic SEO for WooCommerce
  • Optimizing product pages
  • Best practices for meta descriptions and keywords
• Lesson 6.2: Setting Up Discounts and Coupons
  • Creating coupon codes
  • Configuring discounts for products and categories

Module 7: Analyzing Store Performance

• Lesson 7.1: Using WooCommerce Reports
  • Sales, orders, and customer reports
  • Understanding key performance metrics
• Lesson 7.2: Integrating Google Analytics
  • Setting up Google Analytics for WooCommerce
  • Tracking eCommerce conversions

Module 8: Maintaining Your Store

• Lesson 8.1: Regular Maintenance Tasks
  • Updating WooCommerce and plugins
  • Backing up your store
• Lesson 8.2: Troubleshooting Common Issues
  • Addressing common WooCommerce problems
  • When to seek support

Conclusion

• Recap of key takeaways
• Resources for further learning (blogs, forums, courses)

Bonus Content (Optional)

• Case studies of successful WooCommerce stores
• Tips for scaling your online business

Teaching Format:

• Delivery Method: Video tutorials, live sessions, and hands-on exercises
• Materials: Slides, downloadable resources, and a student forum for discussion
• Assessment: Quizzes, assignments, and a final project (setting up a demo store)

This structure provides a comprehensive foundation for learners to get started with WooCommerce and manage their online stores effectively. Adjust the content based on the audience’s prior knowledge and specific interests!